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Strategy
Trends
The Rise of Micro-Influencers: Why Smaller Audiences Drive Bigger Results
Sophia Chen
Head of Influencer Relations
April 28, 2025
6 min read
As influencer marketing matures, many brands are discovering that bigger isn't always better when it comes to audience size. Micro-influencers—typically defined as creators with 10,000 to 50,000 followers—are delivering impressive results for brands across industries.
Tags:
micro-influencers
engagement
ROI
authenticity
About Sophia Chen
Head of Influencer Relations at Brand Influence Hub
Expert in influencer marketing strategy and brand partnerships with over 10 years of industry experience.
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