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Analytics
Strategy
Measuring Influencer Marketing ROI: Beyond Likes and Comments
Elena Rodriguez
Data & Analytics Lead
April 15, 2025
10 min read
While engagement metrics provide valuable insights into audience reception, true ROI measurement requires a more sophisticated approach.
Tags:
ROI
measurement
analytics
attribution
About Elena Rodriguez
Data & Analytics Lead at Brand Influence Hub
Expert in influencer marketing strategy and brand partnerships with over 10 years of industry experience.
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